EN102 Exam 3 Essay Example | Topics and Well Written Essays - 1000 words

EN102 Exam 3 - Essay Example Social networking through the Internet is rapidly gaining attention from the public. This has potentially changed people’s lifestyle including purchasing habits. The ability of social media to form virtual networks is an opportunity to enhance the effectiveness of advertising and to gain more consumers. The chance for interaction in most virtual communities is helpful to marketing improvement if businesses avail this kind of advertisement. Wood and Solomon (2009) contend that virtual communities are influential in examining the "differences in consumer perception of virtual and real-life recommendation sources" (p. 66) and would offer companies a practical look on what the consumers need. Social media offers an extensive marketing for the products and services of various companies considering the internet’s speed in disseminating information, while companies are able to keep track on the level of customer satisfaction through online interaction of virtual communities. Social media, amidst its disadvantages, is undeniably a useful tool in adapting to new age consumers’ preferences and needs. The onset of modern technology changes the trends of various aspects in the society, including marketing. The cost-efficiency of using social media to introduce the product to virtual communities is helpful in the development of the business’s market and profit. With a suitable brand online strategy, the business is introduced to the social media users. An advantage that social media has that other forms of marketing does not have is the chance to listen to a direct feedback and the chance to know what the consumers like or dislike about the product. If taken as a constructive criticism in the part of the management, such comments can be an opportunity to develop their products and services. Based on the information discussed at the previous parts of this paper, three