The Intervention Of The Food And Beverage Markets Should...

The intervention of government in the food and beverage markets should be motivated by the health crisis of childhood obesity combined with market failures that have contributed to the problem. In this case, consumers might not make informed decision, resulting in higher weight outcomes. There are several policy alternatives which may change environment of food consumption and reduce obesity. Taxes and subsidies Adding a high tax on unhealthy food and beverages and decreasing costs of vegetates and fruits may help improve their balance of nutrition intake and slow the rising rates of childhood obesity. Just like the taxes added on cigarette, the studies prove that higher taxes have contributed to the dramatic decrease of consumption in the U.S. And it’s hoped â€Å"fat† tax would work the same way as tobacco and would be generally better accepted by people than other taxes. A growing number of European countries, including Denmark and France, have already imposed a tax on unhealthy food and drinks. Findings show that 17 states tax candy at a higher rate than other groceries, and four states collect an excise tax on soda. For example, tax sweetened beverages like soda and energy drinks a penny per ounce would likely to be effective to prevent the childhood obesity. Such tax could potentially prevent about 2.3 ponds per year of weight gain (Brownel Frieden, 2009). Alyson Kristensen, who is a lead investigator of Partnership for Prevention, says that the â€Å"fat† tax reduces obesityShow MoreRelatedJunk Food10479 Words   |  42 PagesFighting Junk Food Marketing to Kids: a toolkit for advocates Fighting Junk Food Marketing to Kids: a toolkit for advocates Berkeley Media Studies Group Contents 1 Introduction Why we developed this toolkit, how you can use it 2 Food and Beverage Marketing: Targeting our kids Unhealthy foods are hurting our kids Kids’ purchasing power Food ads target kids Most food ads are for unhealthy foods Ethnic target marketing: it’s worse for communities of color 3 Marketing: More than just advertisingRead MoreCase Study148348 Words   |  594 Pages Pages 30 37 47 59 69 79 88 99 108 115 122 132 144 150 162 Case Teaching Notes The LEGO Group: Working with Strategy The Global Pharmaceutical Industry: Swallowing a Bitter Pill Vodafone: Developing a Total Communications Strategy in the UK Market European Tour Operators: Confronting Competition in the Tourism Industry Evolution and Revolution in the Hi-Fi Sector Amazon.com ï £ ©2007 - Early 2009 The Formula 1 Constructors Web Reservations International: Challenging Industry Norms Manchester UnitedRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagespractice. They are not intended to be a comprehensive collection of teaching material. They have been chosen (or speciï ¬ cally written) to provide readers with a core of cases which, together, cover most of the main issues in the text. As such, they should provide a useful backbone to a programme of study but could sensibly be supplemented by other material. We have provided a mixture of longer and shorter cases to increase the ï ¬â€šexibility for teachers. Combined with the illustrations and the short caseRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesappropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use materialRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagescurrently working on a book in applied mathematical statistics. He is the recipient of a distinguished teaching award from Cal Poly and is a Fellow of the American Statistical Association. In his spare time, he enjoys reading, coo king and eating good food, tennis, and travel to faraway places. He is especially proud of his wife, Carol, a retired elementary school teacher, his daughter Allison, who works for the Center for Women and Excellence in Boston, and his daughter Teri, who is ï ¬ nishing a graduate